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With commissions from real estate agents that can reach 6% of the sale price of a house, it is tempting to hang a sign that says "Owner sells" and save the commission. In short, this would allow you to pocket $ 16,800 more if you sell your house at $ 280,000, which is the median of the sale price of a single-family home.
But selling your house is a difficult task. It takes time, energy, knowing the market and some money, says Jim Remley, a real estate agent in Medford, Oregon, and author of "Sell Your Home in Any Market", edited by Amacom in 2008 This may be the reason why, currently, only 9% of salespeople try to make the sale without an agent, something less than the 12% who tried it in 2006. If you plan to join this minority, We recommend you follow these tips to improve your luck.
MAKE SURE YOU ARE AT THE TASK HEIGHT
You must have a lot of time to show your house, not have problems negotiating and enjoy the challenge of marketing your own home, says Brendon DeSimone, real estate agent and author of "Next Generation Real Estate: New Rules for Smarter Home Buying & Faster Selling "(The next generation in real estate: Rules to buy a house more intelligently and to sell faster), edited by Changing Lives Press in 2014.
SEEK THE CORRECT APPRAISAL
The online appraisal service can help. For example, the free tool of ForSaleByOwner.com can determine a price range based on information from public records. You can also enter your address in the Trulia and Zillow sites to know the estimated value of your home and see how similar homes have been sold in the area recently. Check the advertisements of newspapers and real estate blogs to get an idea of the market and for at least a week visit other nearby houses for sale.
ORDER AND CLEAN
Save the family photos, fix the door handle that is loose, clean all surfaces and apply a coat of neutral color paint on the walls. To present your home in the best way, you can consult a professional who is responsible for preparing the house for sale (home stager) for about $ 300. Find an online professional on the site of the International Association of Home Staging Professionals iahsp.com/membersearch.php.
USES INTERNET TOOLS TO PROMOTE IT
An industry has emerged to help those who want to sell their house directly for part of what they would spend on commission. Among the services are the promotion in magazines and Internet sites, and provide information forms, contracts and other documents for sale, boxes and information leaflets resistant to the weather, seminars and brochures and educational materials.
Realflyer, for example, allows you to create professional-looking brochures starting at 32 cents each. At owners.com you can publish your property (even with pictures) for free for 30 days. For $ 295, you can publish your house for 6 months, both on this site and in realtor.com, Trulia and Zillow. For $ 100 more, your house will be published in the Multiple Listing Service for six months, where you will reach the maximum exposure, but you must commit to pay the commission of the buyer's agent in case the buyer has an agent (in general, 2% or 3). % of the sale price).
Include photographs and a virtual tour in your publications and do not forget to include instructions to get there, the type of heating and cooling and the school district.
In addition, you can advertise your property on free sites, such as Craiglist, Facebook, Google Plus and Twitter. Do not spend money on newspapers and local real estate guides since only 1% of people find their home in these print ads, says the NAR.
DO NOT FORGET THE POSTER
After the Internet and the real estate agent, the "Se vende" poster is the most effective tool to attract buyers, as it arises from the NAR surveys. Place it as close as possible to the street, in a visible place and do not forget to include a phone number that can be read easily and that someone can respond day and night.
When you show your house, ask visitors to register and leave your e-mail and phone number. (See samples of "open-house" records or house purchase kits that you can purchase for $ 22 or $ 30 at brittonproducts.com). Let potential buyers decide how they want to go through your home and highlight the special features. Make sure they take a copy of the sales brochure. Follow up by e-mail or call them by phone, thank them for visiting your home and take the opportunity to ask them if there is anything else they want to know. For security reasons, it is better that someone else is in the house when you show it.
LOOKING FOR BUYERS WITH A COMMITMENT
A potential buyer with the commitment of a mortgage (means that the lender has verified all the information of the loan application) is more advanced in the process of obtaining the loan than one that has pre-qualified for a mortgage (means that a lender has only verified the credit of the buyer). The probability that the sale will not be made with a buyer who already has a commitment is lower.
HIRE A LAWYER SPECIALIZED IN REAL ESTATE
Many states do not require a lawyer to intervene in the sale, but hiring a professional experienced in direct sales is essential. This professional can help you answer offers, sign the contract and define the date of signing the sale.
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